![]() ![]() ![]() The Growth Model is a series of metrics we developed to jump-start our growth strategy with data. So we rethought our approach: Could we refine our focus by optimizing metrics that drive DAU indirectly? In other words, how could we break up the DAU monolith into smaller, more meaningful (and hopefully, easier to optimize) segments? The team focused on growing DAUs was struggling to develop A/B tests with significant impact. In 2018, after several years of strong year-over-year (YOY) growth, our DAU metric was stagnating. Let’s explore the path that led us to that framework (the Growth Model), the tangible impact it’s had on our business, and how we’re thinking of evolving the framework to take us into a new phase of growth. To maintain organizational focus while serving this expanding, and evolving, population, we orient teams around movable metrics that matter, and then run hundreds of A/B tests to optimize for those metrics!īut how do you decide on the metrics that matter? And how do you advocate for an organization to adopt new metrics? And what happens if existing metrics stop moving? Our Data Science team developed a growth framework that helped to grow DAUs by 4x since 2019. The more learners we have, the more diverse their needs become. Sounds great, right? But maintaining a healthy ecosystem of Daily Active Users (DAUs) at various points in their lifecycle is a delicate balance. Rather than investing marketing dollars to drive immediate revenue, we play the long game. In other words: Our business grows because learners love our product and spread the word to their family and friends, some of whom eventually download the app and subscribe. ![]() Our hope is that eventually, learners will enjoy using Duolingo so much that they pay for a set of premium features-and it’s working! We’ve found that 7% of Monthly Active Users-and growing!-subscribe to Super Duolingo. Read on for our Mother’s Day gift guide – there’s something here to suit all budgets and interests.Many companies grow through paid marketing, but at Duolingo, our strategy is a little different! As of early 2023, ~80% of our users were acquired *organically*-maybe they followed us on social media or heard about us from a friend-and we maintain this organic growth by building the best product we can, and giving it away for free. We’ve gathered together our pick of thoughtful and unique presents that she’ll love – and all of these can just as easily be gifted from sons or daughters and can be given to special aunts, grandmas, mothers-in-law and stepmothers too.Īny partners on the lookout for meaningful Mother’s Day gifts to give mum on behalf of younger children or first Mother's Day gifts will also find present inspiration if they scroll to the end. SHOP: 10 The White Company gifts your mum will actually want this year RELATED: 11 best Experience Days for mums this Mother's Day - treat her to a fun day out Mother’s Day this year falls on Sunday March 19 in the UK, so now’s the time to get thinking about what you want to gift the special lady in your life. For Mother's Day2023 there’s never been a better time to show your mum – biological or otherwise – that you love and appreciate her.
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